{"id":6459,"date":"2022-03-16T05:29:33","date_gmt":"2022-03-16T04:29:33","guid":{"rendered":"https:\/\/boommarketing.hu\/egyeb\/email-marketing-2022-ben-erdemes-meg-egyaltalan-foglalkoznod-vele\/"},"modified":"2023-07-03T23:33:10","modified_gmt":"2023-07-03T21:33:10","slug":"email-marketing-2022","status":"publish","type":"post","link":"https:\/\/boommarketing.hu\/boomcast-shorts\/email-marketing-2022\/","title":{"rendered":"BOOMCast SHORTS &#8211; Email marketing 2022-ben &#8211; \u00e9rdemes m\u00e9g egy\u00e1ltal\u00e1n foglalkoznod vele?"},"content":{"rendered":"\n<p>Az email marketing szinte m\u00e1r mostohagyerek a marketing csatorn\u00e1k k\u00f6z\u00f6tt. Mindenki a trendi \u00e9s szexi fel\u00fcleteket keresi, a j\u00f3 \u00f6reg email marketing pedig t\u00fal uncsi ahhoz, hogy foglalkozzunk vele. Ebben az ad\u00e1sban elmondom, hogy ez mi\u00e9rt hatalmas hiba.<\/p>\n\n\n\n<p>Alak\u00edtsd Te a m\u0171sort \u00e9s csatlakozz a <a href=\"https:\/\/www.facebook.com\/groups\/boomcastpodcast\">BOOMCast z\u00e1<\/a><a href=\"https:\/\/www.facebook.com\/groups\/boomcastpodcast\" target=\"_blank\" rel=\"noreferrer noopener\">rt Facebook csoportj\u00e1hoz<\/a>, ahol besz\u00e9lgethetsz a hallgat\u00f3inkkal \u00e9s ak\u00e1r szem\u00e9lyesen t\u0151l\u00fcnk is k\u00e9rdezhetsz!<\/p>\n\n\n\n<p>Az ad\u00e1sban eml\u00edtett oktat\u00f3anyagot itt tal\u00e1lod: <a href=\"https:\/\/boommarketing.hu\/email-marketing-automatizalas-mesterfokon\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/boommarketing.hu\/email-marketing-automatizalas-mesterfokon\/<\/a><\/p>\n\n\n<p><iframe style=\"border-radius:12px\" data-cookieconsent=\"statistics, marketing\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/2TbMMLDCmcmItcS1nRKj99?utm_source=generator&amp;t=0\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\"><\/iframe><div class=\"cookieconsent-optout-statistics cookieconsent-optout-marketing\"><\/div><\/p>\n\n\n\n<p>Az al\u00e1bbi fel\u00fcleteken \u00e9red el az ad\u00e1st:<\/p>\n\n\n\n<ol>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=EZEhkzu4gr4&amp;t=3\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube link<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/open.spotify.com\/episode\/2TbMMLDCmcmItcS1nRKj99?si=6EdkVEH-Tme0K77-TSBxQA\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify link<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/podcasts.apple.com\/hu\/podcast\/boomcast-shorts-email-marketing-2022-ben-%C3%A9rdemes-m%C3%A9g\/id1596103536?i=1000554165225&amp;l=hu\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcast link<\/a><\/li>\n<\/ol>\n\n\n\n<p><strong>Ha ink\u00e1bb olvasni szeretn\u00e9l, akkor al\u00e1bb tal\u00e1lod az ad\u00e1s sz\u00f6veges \u00e1tirat\u00e1t. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email marketing 2022-ben &#8211; \u00e9rdemes m\u00e9g egy\u00e1ltal\u00e1n foglalkoznod vele? \u2013 SZ\u00d6VEGES \u00c1TIRAT<\/h3>\n\n\n\n<p>Ez itt a BOOMCast SHORTS, Balogh D\u00e1viddal.<\/p>\n\n\n\n<p>\u00c9rdemes-e vajon m\u00e9g 2022-ben is az email marketinggel foglalkozni? Ez a k\u00e9rd\u00e9s szinte minden \u00e9vben felmer\u00fcl, mert az email marketing szinte m\u00e1r egy ilyen mostohagyerek a marketingcsatorn\u00e1k k\u00f6z\u00f6tt, \u00fagyhogy a mai ad\u00e1sban ezt fogom megv\u00e1laszolni.<\/p>\n\n\n\n<p>Nagyon fontos, hogy marketingesk\u00e9nt \u00e9s v\u00e1llalkoz\u00f3k\u00e9nt az alapj\u00e1n kell d\u00f6nten\u00fcnk egy csatorna haszn\u00e1lat\u00e1r\u00f3l, hogy az <strong>mennyi profitot hoz<\/strong> nek\u00fcnk a konyh\u00e1ra. Ennyi. Nincs m\u00e1s szempont. Ez lehet a legf\u0151bb szempont, minden m\u00e1s csak kieg\u00e9sz\u00edt\u0151 a d\u00f6nt\u00e9s sor\u00e1n. Sokan viszont abba a hib\u00e1ba esnek, hogy az alapj\u00e1n d\u00f6ntenek egy \u00faj platform mellett, hogy az mennyire trendi \u00e9s ezeket keresgetik \u00e9s pr\u00f3b\u00e1lgatj\u00e1k, amivel am\u00fagy nincsen semmi probl\u00e9ma akkor, hogyha van egy stabil alap, ami fut a h\u00e1tt\u00e9rben. <\/p>\n\n\n\n<p>Ha minden m\u00e1s k\u00f6nnyebben haszn\u00e1lhat\u00f3 vagy hosszabb t\u00e1von haszn\u00e1lhat\u00f3 csatorna k\u00f6zel ki van maxolva, vagy ugye folyamatban van legal\u00e1bbis a ki\u00e9p\u00edt\u00e9se \u00e9s mellette van m\u00e9g er\u0151forr\u00e1s, ak\u00e1r k\u00f6lts\u00e9gkeret, ak\u00e1r a te saj\u00e1t id\u0151t arra, hogy ezeket teszteld. Ha ez nincs meg, akkor viszont nagyon nagy h\u00fclyes\u00e9g egy \u00faj trendi fel\u00fclet fel\u00e9 menni, mert sokkal jobban, sokkal hat\u00e9konyabban t\u00f6lten\u00e9d az id\u0151det, vagy a p\u00e9nzedet, ha egy m\u00e1r megl\u00e9v\u0151, m\u0171k\u00f6d\u0151, hossz\u00fa t\u00e1von is profit\u00e1bilis csatorna be\u00fczemel\u00e9s\u00e9re ford\u00edtan\u00e1d azt. <\/p>\n\n\n\n<p>Az 2022-ben is igaz \u00e9s az elm\u00falt sok-sok \u00e9vre is igaz volt, hogy az email marketingen van a lehet\u0151 <strong>legnagyobb megt\u00e9r\u00fcl\u00e9s<\/strong>. Ugye itt nem sk\u00e1l\u00e1z\u00f3dnak annyira k\u00f6lts\u00e9geid, mint egy fizetett hirdet\u00e9sn\u00e9l. Ott, ha mondjuk egy Facebook hirdet\u00e9sn\u00e9l t\u00edzszer annyi embert akarsz el\u00e9rni, kb. t\u00edzszer annyit kell k\u00f6ltened. Nagyon egyszer\u0171, email marketingn\u00e9l, ha megt\u00edzszerezed a list\u00e1dat, tal\u00e1n dupl\u00e1z\u00f3dik, tripl\u00e1z\u00f3dik az, amit fizetsz az email marketing szoftver\u00e9rt, de ugye ott a kontaktsz\u00e1m alapj\u00e1n fizetsz \u00e9s nem egyenes ar\u00e1nyosan n\u0151 ez a d\u00edj. R\u00e1ad\u00e1sul nekik annyi emailt k\u00fcldesz, ah\u00e1nyat csak akarsz, nem kell fizetned az\u00e9rt, hogy \u00fajra \u00e9s \u00fajra el\u00e9rd \u0151ket.<\/p>\n\n\n\n<p>Nek\u00fcnk a BOOM Marketingn\u00e9l p\u00e9ld\u00e1ul a tavalyi \u00e9vben kb. 22 milli\u00f3nyi extra bev\u00e9telt hoztak az emailek, csak az, hogy voltak automatizmusok \u00e9s h\u00edrlevelek, ami egy olyan 20 sz\u00e1zal\u00e9ka az \u00e9ves bev\u00e9tel\u00fcnknek. De ugyan\u00edgy igaz ez a web\u00e1ruh\u00e1zaimra is, ahol t\u00f6bb milli\u00f3nyi extra bev\u00e9telt termeltek az emailek, r\u00e1ad\u00e1sul itt szinte csak az automatizmusok hozt\u00e1k az eg\u00e9szet, \u00edgy m\u00e9g csak dolgom sem volt vele. Egyszer ki\u00e9p\u00edtettem, futnak az automatizmusok, j\u00f6nnek fizetett hirdet\u00e9sek \u00e1ltal a vev\u0151k \u00e9s hosszabb t\u00e1von ugye upsell, cross-sell folyamatok, \u00fajrav\u00e1s\u00e1rl\u00e1si folyamatok hozz\u00e1k be az extra bev\u00e9telt, ami am\u00fagy nem biztos, hogy becsorogna, ha ezek nem futn\u00e1nak. <\/p>\n\n\n\n<p>Ezeket az automatizmusokat am\u00fagy megtan\u00edtom az <a href=\"https:\/\/boommarketing.hu\/email-marketing-automatizalas-mesterfokon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email Marketing Automatiz\u00e1l\u00e1s Mesterfokon<\/a> kurzusban, ennek a linkj\u00e9t is beteszem majd az ad\u00e1s al\u00e1, ahol az \u00f6sszes webshopra kifejlesztett \u00e9s a saj\u00e1t webshopjaimn\u00e1l is alkalmazott automatizmust \u00e1tadom, bemutatom, technikai meg\u00e9p\u00edt\u00e9st bemutatom, az emaileket is odaadom, mag\u00e1t az emailek tartalm\u00e1t, ami t\u00f6k j\u00f3 egy kiindul\u00e1si alapnak \u00e9s ez t\u00e9nyleg ilyen egyszer dolgoz\u00f3s, megcsin\u00e1lod, fut, k\u00e9sz, le van tudva.<\/p>\n\n\n\n<p>Sz\u00f3val szerintem<strong> nagyon is m\u0171k\u00f6dik<\/strong> az email marketing, a saj\u00e1t businessekn\u00e9l is ezt tapasztalom, B2B-ben, B2C-ben, webshopn\u00e1l, direkt \u00e9rt\u00e9kes\u00edt\u00e9sn\u00e9l \u00e9s egy\u00e9bk\u00e9nt az \u00fcgyfelekn\u00e9l is ugyanezt tapasztaljuk. T\u00f6bb tucat ipar\u00e1gban haszn\u00e1ljuk, szerintem olyan 40-50 \u00fcgyf\u00e9ln\u00e9l haszn\u00e1ljuk jelenleg az emailt, mint csatorn\u00e1t folyamatos jelleggel \u00e9s t\u00e9nyleg <strong>stabil alap<\/strong>, amivel \u00e9rdemes foglalkozni. \u00c1ltal\u00e1ban egyszer kell ki\u00e9p\u00edteni a folyamatokat, egyszer kell mondjuk egy h\u00edrlev\u00e9l sablont is megcsin\u00e1lni \u00e9s ut\u00e1na a tartalomgy\u00e1rt\u00e1s \u00e1ltal el\u0151\u00e1ll\u00edtott tartalmakat tudod kik\u00fcldeni, tudsz benne ak\u00e1r prom\u00f3zni, valahogy \u00e9rt\u00e9ket adni \u00e9s ugye salesezni egy id\u0151ben.<\/p>\n\n\n\n<p>\u00c9s ennyi lett volna a mai BOOMCast SHORTS.<\/p>\n\n\n\n<p>Ha m\u00e9g valami\u00e9rt nem tetted volna akkor iratkozz fel a csatorn\u00e1kra, mert hetente h\u00e1rom \u00faj BOOMCast SHORTS-szal fogunk jelentkezni. <\/p>\n\n\n\n<p>\u00c9s \u00e9rdemes bel\u00e9pned a z\u00e1rt <a href=\"https:\/\/www.facebook.com\/groups\/boomcastpodcast\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook csoportunkba<\/a> is, ahol ak\u00e1r szem\u00e9lyesen vel\u00fcnk is besz\u00e9lgethetsz, de k\u00e9rd\u00e9seket is tehetsz fel \u00e9s a k\u00f6z\u00f6ss\u00e9g\u00fcnk tagjait is megtal\u00e1lod.<\/p>\n\n\n\n<p>Gyere \u00e9s csatlakozz hozz\u00e1nk, a linket megtal\u00e1lod a le\u00edr\u00e1sban. Tal\u00e1lkozunk a k\u00f6vetkez\u0151 ad\u00e1sban.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Az email marketing szinte m\u00e1r mostohagyerek a marketing csatorn\u00e1k k\u00f6z\u00f6tt. Mindenki a trendi \u00e9s szexi fel\u00fcleteket keresi, a j\u00f3 \u00f6reg email marketing pedig t\u00fal uncsi ahhoz, hogy foglalkozzunk vele. Ebben az ad\u00e1sban elmondom, hogy ez mi\u00e9rt hatalmas hiba. Alak\u00edtsd Te a m\u0171sort \u00e9s csatlakozz a BOOMCast z\u00e1rt Facebook csoportj\u00e1hoz, ahol besz\u00e9lgethetsz a hallgat\u00f3inkkal \u00e9s ak\u00e1r [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[28],"tags":[90],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BOOMCast SHORTS - Email marketing 2022-ben - \u00e9rdemes m\u00e9g egy\u00e1ltal\u00e1n foglalkoznod vele? - BOOM Marketing Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boommarketing.hu\/boomcast-shorts\/email-marketing-2022\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BOOMCast SHORTS - Email marketing 2022-ben - \u00e9rdemes m\u00e9g egy\u00e1ltal\u00e1n foglalkoznod vele? - BOOM Marketing Agency\" \/>\n<meta property=\"og:description\" content=\"Az email marketing szinte m\u00e1r mostohagyerek a marketing csatorn\u00e1k k\u00f6z\u00f6tt. Mindenki a trendi \u00e9s szexi fel\u00fcleteket keresi, a j\u00f3 \u00f6reg email marketing pedig t\u00fal uncsi ahhoz, hogy foglalkozzunk vele. Ebben az ad\u00e1sban elmondom, hogy ez mi\u00e9rt hatalmas hiba. 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