{"id":9295,"date":"2022-09-21T12:51:04","date_gmt":"2022-09-21T10:51:04","guid":{"rendered":"https:\/\/boommarketing.hu\/?p=9295"},"modified":"2023-07-03T21:49:06","modified_gmt":"2023-07-03T19:49:06","slug":"inflacio-online-marketing","status":"publish","type":"post","link":"https:\/\/boommarketing.hu\/online-marketing\/inflacio-online-marketing\/","title":{"rendered":"Infl\u00e1ci\u00f3, stagfl\u00e1ci\u00f3? \u00cdgy seg\u00edthet az online marketing!"},"content":{"rendered":"\n<p>Jelenleg &#8211; amikor ezt a cikket \u00edrom &#8211; Magyarorsz\u00e1gon 15.6%-os az <a href=\"https:\/\/bankmonitor.hu\/inflacio\/\" target=\"_blank\" rel=\"noreferrer noopener\">infl\u00e1ci\u00f3<\/a> m\u00e9rt\u00e9ke.<\/p>\n\n\n\n<p>\u00c9s ha nem t\u00e9vedek ez Neked is legal\u00e1bb annyira f\u00e1j, mint nekem.<\/p>\n\n\n\n<p>V\u00e1llalkoz\u00f3k\u00e9nt akkor vagyunk igaz\u00e1n j\u00f3 helyzetben, ha kisz\u00e1m\u00edthat\u00f3 a k\u00fcls\u0151 k\u00f6rnyezet \u00e9s p\u00f6r\u00f6g a gazdas\u00e1g. \u00cdgy 2022 v\u00e9ge fel\u00e9 ez semmik\u00e9ppen sem mondhat\u00f3 el, ami &#8211; sajnos &#8211; r\u00e1 is nyomja a b\u00e9lyeg\u00e9t a legt\u00f6bb v\u00e1llalkoz\u00e1s teljes\u00edtm\u00e9ny\u00e9re (az infl\u00e1ci\u00f3 pedig m\u00e1r csak hab a tort\u00e1n).<\/p>\n\n\n\n<p>Ekkora m\u00e9rt\u00e9k\u0171 \u00e1remelked\u00e9s mellett legt\u00f6bb\u00fcnknek az \u00e1remel\u00e9s jut esz\u00e9be, ami egy\u00e9bk\u00e9nt egy\u00e1ltal\u00e1n nem rossz d\u00f6nt\u00e9s.<\/p>\n\n\n\n<p>Ha viszont az infl\u00e1ci\u00f3 egy roml\u00f3 gazdas\u00e1gi k\u00f6rnyezettel p\u00e1rosul, akkor nem biztos, hogy puszt\u00e1n az \u00e1remel\u00e9s el\u00e9g lesz ahhoz, hogy t\u00fal\u00e9lj\u00fcnk \u00e9s ne adj Isten tov\u00e1bb n\u00f6vekedj\u00fcnk.<\/p>\n\n\n\n<p>Ezt a jelens\u00e9get egy\u00e9bk\u00e9nt <a href=\"https:\/\/hu.wikipedia.org\/wiki\/Stagfl%C3%A1ci%C3%B3\" target=\"_blank\" rel=\"noreferrer noopener\">stagfl\u00e1ci\u00f3nak<\/a> h\u00edvjuk.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>A stagfl\u00e1ci\u00f3 k\u00f6zgazdas\u00e1gi fogalom: olyan magas infl\u00e1ci\u00f3 (\u00e1remelked\u00e9si \u00fctem), amely lass\u00fa gazdas\u00e1gi n\u00f6veked\u00e9ssel vagy ak\u00e1r recesszi\u00f3val, illetve magas munkan\u00e9lk\u00fclis\u00e9ggel p\u00e1rosul.<\/p>\n<\/blockquote>\n\n\n\n<p>Na de n\u00e9zz\u00fck, hogy hogyan seg\u00edthet az online marketing egy ilyen helyzetben?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00cdgy k\u00fczdj meg az infl\u00e1ci\u00f3val (hat\u00e9kony online marketing seg\u00edts\u00e9g\u00e9vel)<\/h2>\n\n\n\n<p>A fenti c\u00edmsorban a kulcs a <em>hat\u00e9kony<\/em> sz\u00f3cska.<\/p>\n\n\n\n<p>Egy\u00e9bk\u00e9nt sem probl\u00e9ma, ha hat\u00e9konyan m\u0171k\u00f6dik valami (legyen az egy v\u00e1llalkoz\u00e1s vagy ak\u00e1r csak egyetlen egy <a href=\"https:\/\/boommarketing.hu\/facebook\/facebook-hirdetes-kezdoknek\/\">Facebook hirdet\u00e9s<\/a>), de nehezebb id\u0151szakokban kifejezetten fontos.<\/p>\n\n\n\n<p>\u00c9s itt fel is mer\u00fcl a k\u00e9rd\u00e9s, hogy m\u00e9gis mi kell a marketing folyamatok hat\u00e9konyabb\u00e1 t\u00e9tel\u00e9hez?<\/p>\n\n\n\n<p>Nos, a legels\u0151 l\u00e9p\u00e9s, hogy ismerned kell az alapvet\u0151 adatokat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1) Haszonkulcs<\/h3>\n\n\n\n<p>El\u0151sz\u00f6r is nem \u00e1rt, ha ismered a haszonkulcsot. Ha sok term\u00e9ked\/szolg\u00e1ltat\u00e1sod van, akkor lehet\u0151leg ne csak egy \u00e1ltal\u00e1nos haszonkulcsot sz\u00e1molj, hanem legal\u00e1bb a h\u00faz\u00f3term\u00e9kekre legyen ez meg.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) Kiad\u00e1sok\/bev\u00e9telek<\/h3>\n\n\n\n<p>Szint\u00e9n nem \u00e1rt, ha tiszt\u00e1ban vagy &#8211; ak\u00e1r heti szinten is &#8211; a v\u00e1llalkoz\u00e1sod kiad\u00e1saival \u00e9s bev\u00e9teleivel. Ez persze alapvet\u0151, de gondoltam megeml\u00edtem, mert a cashflow ismerete nagyban befoly\u00e1solhatja azt, hogy milyen <a href=\"https:\/\/boommarketing.hu\/online-marketing-strategia\/\">online marketing strat\u00e9gi\u00e1t<\/a> \u00e9rdemes majd alkalmaznod.<\/p>\n\n\n\n<p>Ha vannak tartal\u00e9kaid, akkor nyomhatod a g\u00e1zt, ha viszont napr\u00f3l napra \u00e9l a bizniszed, akkor \u00f6ngyilkoss\u00e1g lenne most kezdeni komolyabb marketing tev\u00e9kenys\u00e9g ind\u00edt\u00e1s\u00e1ba.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) ROAS<\/h3>\n\n\n\n<p>V\u00e9g\u00fcl pedig az sem h\u00e1tr\u00e1ny, ha tiszt\u00e1ban vagy a hirdet\u00e9si k\u00f6lts\u00e9gre es\u0151 megt\u00e9r\u00fcl\u00e9ssel (r\u00f6viden csak ROAS).<\/p>\n\n\n\n<p>Ezt els\u0151sorban PPC kamp\u00e1nyok futtat\u00e1s\u00e1n\u00e1l fogod majd haszn\u00e1lni. L\u00e9nyeg\u00e9ben b\u00e1rmilyen fizetett hirdet\u00e9sr\u0151l is legyen sz\u00f3, a <a href=\"https:\/\/boommarketing.hu\/boomcast-shorts\/roi-vs-roas-melyiket-erdemes-figyelned\/\">ROAS<\/a> lesz a legf\u0151bb m\u00e9r\u0151sz\u00e1mod, aminek seg\u00edts\u00e9g\u00e9vel ki tudod majd \u00e9rt\u00e9kelni a kamp\u00e1nyaid teljes\u00edtm\u00e9ny\u00e9t.<\/p>\n\n\n\n<p>Ez persze csak egy <a href=\"https:\/\/boommarketing.hu\/online-marketing\/kpi-mi-az-hogyan-hatarozd-meg\/\">KPI<\/a> a sok k\u00f6z\u00fcl, de neh\u00e9z id\u0151kben azt javaslom, hogy mindenk\u00e9ppen a bottom line alapj\u00e1n hozz meg d\u00f6nt\u00e9seket \u00e9s ker\u00fcld a hi\u00fas\u00e1gi mutat\u00f3kat.<\/p>\n\n\n<p><iframe style=\"border-radius:12px\" data-cookieconsent=\"statistics, marketing\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/2IxA0axdGQCmzLhqc7khad?utm_source=generator&amp;theme=0&amp;t=0\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><div class=\"cookieconsent-optout-statistics cookieconsent-optout-marketing\"><\/div><\/p>\n\n\n\n<p>Ezek lettek volna teh\u00e1t azok a f\u0151bb m\u00e9r\u0151sz\u00e1mok, melyeket j\u00f3 ha ismersz.<\/p>\n\n\n\n<p>Persze ett\u0151l sokkal t\u00f6bbet is ismerned kell, de marketing szempontb\u00f3l &#8211; nagyon leegyszer\u0171s\u00edtve &#8211; most ezekre lesz sz\u00fcks\u00e9ged.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00cdgy n\u00f6veld a hat\u00e9konys\u00e1got (\u00e9s ker\u00fclj ez\u00e1ltal versenyel\u0151nybe)<\/h2>\n\n\n\n<p>Most hogy ezeket tiszt\u00e1ztuk n\u00e9zz\u00fck meg, hogy hogyan hozhatod jobb helyzetbe a v\u00e1llalkoz\u00e1sodat az online marketinged hat\u00e9konys\u00e1g\u00e1nak n\u00f6vel\u00e9s\u00e9vel.<\/p>\n\n\n\n<p>Ehhez a legf\u0151bb eszk\u00f6z\u00f6d az <a href=\"https:\/\/boommarketing.hu\/online-marketing\/ab-teszt\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B tesztel\u00e9s<\/a> lesz, ami egyszer\u0171en csak egy fancy kifejez\u00e9s arra, hogy ne a saj\u00e1t v\u00e9lem\u00e9nyed alapj\u00e1n d\u00f6nts, hanem figyeld a sz\u00e1mokat.<\/p>\n\n\n\n<p>Ebb\u0151l a p\u00e1r perces podcast ad\u00e1sb\u00f3l megtudhatod, hogy pontosan hogyan is m\u0171k\u00f6dik ez a gyakorlatban.<\/p>\n\n\n<p><iframe style=\"border-radius:12px\" data-cookieconsent=\"statistics, marketing\" data-src=\"https:\/\/open.spotify.com\/embed\/episode\/3Q8RR0h1Bd1DcQIRywmABs?utm_source=generator&amp;t=0\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe><div class=\"cookieconsent-optout-statistics cookieconsent-optout-marketing\"><\/div><\/p>\n\n\n\n<p>A k\u00f6vetkez\u0151 tippek persze kor\u00e1ntsem csak &#8222;v\u00e1ls\u00e1gban&#8221; \u00e1llj\u00e1k meg a hely\u00fcket, ilyenkor viszont sokkal fontosabbak.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1) Sp\u00f3rolj az \u00fcgyf\u00e9lszerz\u00e9si k\u00f6lts\u00e9geiden<\/h2>\n\n\n\n<p>Na nem \u00fagy, hogy visszav\u00e1god a marketingb\u00fcdzs\u00e9t, azt\u00e1n pedig p\u00e1r h\u00f3nap m\u00falva cs\u0151dbe megy a c\u00e9ged, mert nincsenek \u00faj vev\u0151id.<\/p>\n\n\n\n<p>Egyszer\u0171en &#8222;csak&#8221; annyi az eg\u00e9sz, hogy:<\/p>\n\n\n\n<ul>\n<li>jobb hirdet\u00e9seket k\u00e9sz\u00edtesz,<\/li>\n\n\n\n<li>\u00edgy n\u00f6veled az \u00e1tkattint\u00e1si ar\u00e1nyt,<\/li>\n\n\n\n<li>ez\u00e1ltal pedig m\u00e1ris cs\u00f6kkentheted az egy \u00fcgyf\u00e9l megszerz\u00e9s\u00e9re es\u0151 k\u00f6lts\u00e9geidet (ezt h\u00edvjuk <a href=\"https:\/\/neilpatel.com\/blog\/customer-acquisition-cost\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer acquisition cost<\/a>-nak).<\/li>\n<\/ul>\n\n\n\n<p>\u00c9s hogy ez m\u00e9gis hogyan kivitelezhet\u0151?<\/p>\n\n\n\n<p>Egyszer\u0171. Tesztelj!<\/p>\n\n\n\n<p><em>&#8222;Ok\u00e9, de mit?&#8221;<\/em> &#8211; mer\u00fclhet fel a k\u00e9rd\u00e9s.<\/p>\n\n\n\n<p>Mutatom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">a) copy<\/h3>\n\n\n\n<p>A legt\u00f6bb hirdet\u00e9si platform eset\u00e9ben nagyon fontos a copy, azaz a hirdet\u00e9s sz\u00f6vegez\u00e9se. \u00c9rdemes tesztelni a k\u00fcl\u00f6nb\u00f6z\u0151 bev\u00e1lt megold\u00e1sokat (pl.: r\u00f6vid sz\u00f6veg, hossz\u00fa sz\u00f6veg, vide\u00f3s hirdet\u00e9s, stb).<\/p>\n\n\n\n<p>Ezeket a <a href=\"https:\/\/boommarketing.hu\/facebook-mesterkurzus-oktatoanyag\/\">Facebook Mesterkurzusban<\/a> r\u00e9szletesen is bemutattam (s\u0151t, m\u00e9g seg\u00e9df\u00e1jlt is k\u00e9sz\u00edtettem, amivel gyerekj\u00e1t\u00e9k lesz a hirdet\u00e9si sz\u00f6veg\u00edr\u00e1s).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">b) kreat\u00edv<\/h3>\n\n\n\n<p>A copyhoz hasonl\u00f3an a kreat\u00edvokat is \u00e9rdemes tesztelni. Ezek \u00e1ltal\u00e1ban m\u00e1r kisebb tesztnek sz\u00e1m\u00edtanak.<\/p>\n\n\n\n<p>Mindenk\u00e9ppen n\u00e9zd meg a klasszikus kreat\u00edv, a vide\u00f3s kreat\u00edv \u00e9s a gif jelleg\u0171 mozg\u00f3k\u00e9pes kreat\u00edv k\u00f6zti k\u00fcl\u00f6nbs\u00e9get (\u00fajabban ezek n\u00e1lunk sokkal jobban m\u0171k\u00f6dnek).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">c) c\u00e9lk\u00f6z\u00f6ns\u00e9g<\/h3>\n\n\n\n<p>Ha tesztel\u00fcnk, akkor a c\u00e9lk\u00f6z\u00f6ns\u00e9gekr\u0151l sem szabad megfeledkezni.<\/p>\n\n\n\n<p>Facebook hirdet\u00e9sekn\u00e9l p\u00e9ld\u00e1ul hatalmas k\u00fcl\u00f6nbs\u00e9g lehet egy egyszer\u0171 hideg \u00e9s egy hasonm\u00e1s k\u00f6z\u00f6ns\u00e9g k\u00f6z\u00f6tt, \u00edgy ezeket el\u0151bb-ut\u00f3bb mindenk\u00e9ppen \u00e9rdemes tesztelni.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"220\" src=\"https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/09\/facebook-hirdetes-kozonseg-teszt-1024x220.png\" alt=\"Facebook hirdet\u00e9s c\u00e9lk\u00f6z\u00f6ns\u00e9g teszt\" class=\"wp-image-9331\" srcset=\"https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/09\/facebook-hirdetes-kozonseg-teszt-1024x220.png 1024w, https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/09\/facebook-hirdetes-kozonseg-teszt-300x64.png 300w, https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/09\/facebook-hirdetes-kozonseg-teszt-768x165.png 768w, https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/09\/facebook-hirdetes-kozonseg-teszt-1536x330.png 1536w, https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/09\/facebook-hirdetes-kozonseg-teszt.png 2034w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Enn\u00e9l az egyszer\u0171 kis tesztn\u00e9l p\u00e9ld\u00e1ul egy\u00e9rtelm\u0171en l\u00e1tszik, hogy 36%-kal jobban teljes\u00edt a hasonm\u00e1s k\u00f6z\u00f6ns\u00e9g a kor\u00e1bban haszn\u00e1lt hideg c\u00e9lz\u00e1shoz k\u00e9pest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">d) platform<\/h3>\n\n\n\n<p>V\u00e9g\u00fcl pedig nem \u00e1rt, ha teszteled a k\u00fcl\u00f6nb\u00f6z\u0151 platformokat is.<\/p>\n\n\n\n<p>Nagyon sokan p\u00e9ld\u00e1ul \u00e9vek \u00f3ta kiz\u00e1r\u00f3lag Facebook hirdet\u00e9sekkel dolgoznak, pedig a folyamatosan roml\u00f3 eredm\u00e9nyek miatt nem kiz\u00e1rt, hogy m\u00e1s platformokon nagyobb sikereket tudn\u00e1l el\u00e9rni.<\/p>\n\n\n\n<p>Ha a Facebookot kisz\u00e1m\u00edthatatlannak \u00e9rzed, akkor \u00e9rdemes lehet kipr\u00f3b\u00e1lni a Pinterestet \u00e9s a Tiktokot, de \u00fajabban mi a Google Ads hirdet\u00e9sekkel \u00e9rj\u00fck el a legjobb sz\u00e1mokat.<\/p>\n\n\n\n<p>Ne agg\u00f3dj, ezt is gyerekj\u00e1t\u00e9k elsaj\u00e1t\u00edtani, <a href=\"https:\/\/boommarketing.hu\/google-ads-mesterkurzus-oktatoanyag\/\">itt seg\u00edtek<\/a> ebben.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) N\u00f6veld a konverzi\u00f3s ar\u00e1nyt<\/h2>\n\n\n\n<p>Biztosan tudsz jav\u00edtani egy p\u00e1r sz\u00e1zal\u00e9kot a hirdet\u00e9sek optimaliz\u00e1l\u00e1s\u00e1val, de ugyanolyan fontos (s\u0151t, tal\u00e1n m\u00e9g fontosabb) a hirdet\u00e9s lekattint\u00e1sa ut\u00e1ni \u00e9lm\u00e9ny.<\/p>\n\n\n\n<p>Egy\u00e1ltal\u00e1n nem mindegy, hogy az\u00e9rt a sok j\u00f3 magyar forint\u00e9rt megv\u00e1s\u00e1rolt l\u00e1togat\u00f3 mit csin\u00e1l majd a c\u00e9loldalon.<\/p>\n\n\n\n<p>\u00cdgy teh\u00e1t a k\u00f6vetkez\u0151k\u00f6n is \u00e9rdemes dolgozni.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">a) landing oldal<\/h3>\n\n\n\n<p>Ha landing oldalakra viszed ki az embereket, akkor \u00e9rdemes jav\u00edtani ezek konverzi\u00f3s ar\u00e1ny\u00e1n is. Ez tal\u00e1n a legk\u00f6nnyebb \u00e9s legk\u00e9zenfekv\u0151bb fejleszt\u00e9s, r\u00e1ad\u00e1sul rengeteg teszt van, amit el tudsz v\u00e9gezni.<\/p>\n\n\n\n<p>Ilyenek p\u00e9ld\u00e1ul:<\/p>\n\n\n\n<ul>\n<li>headline<\/li>\n\n\n\n<li>CTR<\/li>\n\n\n\n<li>blokkok sorrendje<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/05\/landing-oldal-keszites-terv-es-eredmeny-1.png\" alt=\"\" class=\"wp-image-5002\" srcset=\"https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/05\/landing-oldal-keszites-terv-es-eredmeny-1.png 700w, https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/05\/landing-oldal-keszites-terv-es-eredmeny-1-300x300.png 300w, https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/05\/landing-oldal-keszites-terv-es-eredmeny-1-150x150.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n<p>A <a href=\"https:\/\/boommarketing.hu\/landing-oldalak\/mi-a-landing-page\/\">landing oldalakr\u00f3l<\/a> sz\u00f3l\u00f3 cikkemben mindent elmagyar\u00e1zok \u00e9s j\u00f3 p\u00e1r \u00f6tletet is adok, hogy merre \u00e9rdemes elindulnod.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">b) webshop<\/h3>\n\n\n\n<p>Ne agg\u00f3dj, a webshop-tulajdonosokr\u00f3l sem feledkeztem meg. Akkor is tudsz jav\u00edtani az on site hat\u00e9konys\u00e1gon, ha nem landing oldalakra ir\u00e1ny\u00edtod a forgalmat, p\u00e9ld\u00e1ul.<\/p>\n\n\n\n<p>Webshopokn\u00e1l a leggyakoribb fejleszt\u00e9si lehet\u0151s\u00e9gek:<\/p>\n\n\n\n<ul>\n<li>ne legyenek felesleges mez\u0151k a p\u00e9nzt\u00e1r oldalon (a leggyakoribb ilyen a &#8222;megye&#8221; mez\u0151)<\/li>\n\n\n\n<li>kos\u00e1rba helyez\u00e9s ut\u00e1n legyen valamilyen szemmel l\u00e1that\u00f3 visszaigazol\u00e1s (pl.: egy popup vagy egy \u00e1tir\u00e1ny\u00edt\u00e1s a kos\u00e1r oldalra)<\/li>\n\n\n\n<li>legyen el\u00e9g inf\u00f3 a term\u00e9k oldalon ahhoz, hogy valaki meg tudjon hozni egy d\u00f6nt\u00e9st<\/li>\n\n\n\n<li>t\u00fcntess fel v\u00e1s\u00e1rl\u00f3i v\u00e9lem\u00e9nyeket min\u00e9l t\u00f6bb helyen<\/li>\n<\/ul>\n\n\n\n<p>Ez persze csak egy p\u00e1r \u00f6tlet a sok k\u00f6z\u00fcl, de ha csak ennyit teszel meg m\u00e1r azzal is t\u00f6bb sz\u00e1zal\u00e9kpontos javul\u00e1st \u00e9rhetsz el.<\/p>\n\n\n\n<p>Ezek k\u00f6z\u00fcl tal\u00e1n a v\u00e9lem\u00e9nyek fontoss\u00e1g\u00e1t emeln\u00e9m ki, ami sok webshopn\u00e1l kihagyott ziccer.<\/p>\n\n\n\n<p>Az egyik web\u00e1ruh\u00e1zamn\u00e1l p\u00e9ld\u00e1ul m\u00e1r a f\u0151oldalon is kiemelt megjelen\u00e9st kapnak a v\u00e9lem\u00e9nyek.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/09\/naturbambusz-webshop-velemenyek.png\" alt=\"Nat\u00farbambusz webshop v\u00e9lem\u00e9nyek p\u00e9lda\" class=\"wp-image-9323\" width=\"600\" height=\"443\" srcset=\"https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/09\/naturbambusz-webshop-velemenyek.png 800w, https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/09\/naturbambusz-webshop-velemenyek-300x222.png 300w, https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/09\/naturbambusz-webshop-velemenyek-768x567.png 768w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p>\u00c9s akkor m\u00e9g nem is besz\u00e9lt\u00fcnk az upsell folyamatokr\u00f3l, melyek ki\u00e9p\u00edt\u00e9s\u00e9vel egy \u00e1tlagos webshop ak\u00e1r 10-20% bev\u00e9teln\u00f6veked\u00e9st is el\u00e9rhet.<\/p>\n\n\n\n<p>Ennek t\u00f6bb m\u00f3dja is lehet, de a legegyszer\u0171bb (ami a legkevesebb technikai akad\u00e1llyal \u00e9s egyedi fejleszt\u00e9si ig\u00e9nnyel j\u00e1r) k\u00e9ts\u00e9gk\u00edv\u00fcl az email marketing okosabb haszn\u00e1lata. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3) Email marketing<\/h3>\n\n\n\n<p>\u00c9s amikor email marketingr\u0151l besz\u00e9lek, akkor els\u0151sorban az automatizmusokra gondolok.<\/p>\n\n\n\n<p>\u00c9s hogy mi\u00e9rt?<\/p>\n\n\n\n<p>Egyszer\u0171. Lusta vagyok.<\/p>\n\n\n\n<p>Im\u00e1dom az olyan lehet\u0151s\u00e9geket, amikor csak egyszer kell dolgoznom, azt\u00e1n folyamatosan \u00e9lvezhetem a munk\u00e1m gy\u00fcm\u00f6lcs\u00e9t.<\/p>\n\n\n\n<p>Az \u00e9vek sor\u00e1n kidolgoztunk p\u00e9ld\u00e1ul egy p\u00e1r olyan automatizmust, amit (szinte) b\u00e1rmelyik webshopban ki lehet \u00e9p\u00edteni.<\/p>\n\n\n\n<p>Van olyan \u00fcgyfel\u00fcnk, ahol meg\u00e9p\u00edt\u00e9s ut\u00e1n ezek a folyamatok 9 milli\u00f3 forint extra bev\u00e9telt gener\u00e1ltak (ez az \u00e9ves forgalom 15%-a).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/05\/email-marketing-pelda-boom-marketing-1024x590.png\" alt=\"Email marketing p\u00e9lda\" class=\"wp-image-6374\" width=\"768\" height=\"443\" srcset=\"https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/05\/email-marketing-pelda-boom-marketing-1024x590.png 1024w, https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/05\/email-marketing-pelda-boom-marketing-300x173.png 300w, https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/05\/email-marketing-pelda-boom-marketing-768x442.png 768w, https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/05\/email-marketing-pelda-boom-marketing-1536x884.png 1536w, https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/05\/email-marketing-pelda-boom-marketing.png 1664w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/div>\n\n\n<p>Ezeket a folyamatokat ak\u00e1r Te is meg tudod \u00e9p\u00edteni, <a href=\"https:\/\/boommarketing.hu\/email-marketing-automatizalas-mesterfokon\/\">itt mindent megtal\u00e1lsz<\/a> hozz\u00e1.<\/p>\n\n\n\n<p>Ha csak a Vev\u0151megment\u0151 automatizmust \u00e9s az Weboldal Kimaxol\u00f3 (WKM) automatizmust \u00e9p\u00edted meg, m\u00e1r j\u00f3 es\u00e9llyel azzal is behozhatsz 10-15% extra bev\u00e9telt, amivel sikeresen legy\u0151zted &#8211; az eddigi &#8211; infl\u00e1ci\u00f3t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6sszefoglal\u00e1s<\/h2>\n\n\n\n<p>Most m\u00e1r Te is l\u00e1tod, hogy nem felt\u00e9tlen\u00fcl az \u00e1raz\u00e1ssal kell oper\u00e1lnod ahhoz, hogy sikeresen vedd az akad\u00e1lyokat a nehezebb id\u0151szakokban is.<\/p>\n\n\n\n<p>Am\u00edg m\u00e1s csup\u00e1n \u00e1remel\u00e9ssel pr\u00f3b\u00e1l megk\u00fczdeni a p\u00e9nzroml\u00e1s ellen, addig Neked m\u00e1r konkr\u00e9t l\u00e9p\u00e9seid is vannak, amivel hat\u00e9konyabb\u00e1 teheted a c\u00e9gedet. \u00c9s ha ezzel &#8222;csak&#8221; annyit \u00e9rsz el, hogy Neked feleakkora \u00e1remel\u00e9st kell v\u00e9grehajtanod, m\u00e1r akkor is versenyel\u0151nybe ker\u00fclsz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jelenleg &#8211; amikor ezt a cikket \u00edrom &#8211; Magyarorsz\u00e1gon 15.6%-os az infl\u00e1ci\u00f3 m\u00e9rt\u00e9ke. \u00c9s ha nem t\u00e9vedek ez Neked is legal\u00e1bb annyira f\u00e1j, mint nekem. V\u00e1llalkoz\u00f3k\u00e9nt akkor vagyunk igaz\u00e1n j\u00f3 helyzetben, ha kisz\u00e1m\u00edthat\u00f3 a k\u00fcls\u0151 k\u00f6rnyezet \u00e9s p\u00f6r\u00f6g a gazdas\u00e1g. \u00cdgy 2022 v\u00e9ge fel\u00e9 ez semmik\u00e9ppen sem mondhat\u00f3 el, ami &#8211; sajnos &#8211; r\u00e1 is [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9335,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[21],"tags":[93],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infl\u00e1ci\u00f3, stagfl\u00e1ci\u00f3? \u00cdgy seg\u00edthet az online marketing!<\/title>\n<meta name=\"description\" content=\"Ebben a cikkben adok egy p\u00e1r \u00f6tletet, hogy hogyan tudod legy\u0151zni az infl\u00e1ci\u00f3t az online marketing folyamataid fejleszt\u00e9s\u00e9vel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boommarketing.hu\/online-marketing\/inflacio-online-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infl\u00e1ci\u00f3, stagfl\u00e1ci\u00f3? \u00cdgy seg\u00edthet az online marketing!\" \/>\n<meta property=\"og:description\" content=\"Ebben a cikkben adok egy p\u00e1r \u00f6tletet, hogy hogyan tudod legy\u0151zni az infl\u00e1ci\u00f3t az online marketing folyamataid fejleszt\u00e9s\u00e9vel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boommarketing.hu\/online-marketing\/inflacio-online-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"BOOM Marketing Agency\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-21T10:51:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-03T19:49:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boommarketing.hu\/wp-content\/uploads\/2022\/09\/inflacio-online-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Balogh D\u00e1vid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Balogh D\u00e1vid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/boommarketing.hu\/online-marketing\/inflacio-online-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/boommarketing.hu\/online-marketing\/inflacio-online-marketing\/\"},\"author\":{\"name\":\"Balogh D\u00e1vid\",\"@id\":\"https:\/\/boommarketing.hu\/#\/schema\/person\/fb5ea1641818e3f2a18052b28c5d235c\"},\"headline\":\"Infl\u00e1ci\u00f3, stagfl\u00e1ci\u00f3? 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